INSPIRATION ENTHUSIASM EDUCATION
The keynote speech is a form of a brief impulse speech that is intended to convey a specific topic. The keynote speaker makes use of numerous rhetorical devices to motivate the audience during the event, to sharpen their minds and to make the content more tangible and understandable through storytelling.
The actual technical knowledge is thus manifested on both a technical and emotional level through the relaxed and entertaining atmosphere. Through these new and motivating impulses, the audience is concretely called to action, creating a dynamic of change and thus transformation.